Tenancy Mix
In 2004, we added a number of well-established and popular tenants such as Hello! Shop and Popular Book Store to cater to the demands of our shoppers.

As part of our continuous efforts to strengthen the retail mix at the mall, a one-stop beauty hub will be created at Level 3 in the second quarter of 2005. This will provide a comprehensive range of beauty and wellness services for both men and women including spa, hairdressing, slimming & body care, beauty & face treatments.

To optimise usage of the prime retail space at Basement 1 and increase property yield, the current food kiosks at Basement 1 will be given a face-lift in the third quarter of 2005. A new marketplace concept will be created to accommodate a greater variety of food kiosks for both dining-in and take-away. Din Tai Fung, the popular Taiwanese dumpling restaurant, which will commence operations in second quarter 2005, will further increase the F&B offerings at the mall.

Advertising & Promotions
Tampines Mall had a comprehensive programme of activities and promotions throughout the year designed to increase sales and traffic. In addition to the various events for traditional festivities, it hosted ‘Disney On Ice’, ‘Shrek Meet & Greet’, ‘Little Stars of CapitaLand’, ‘Care Bears In Wonderland’ and ‘Garfield Meet & Greet’. For the first time, a Hari Raya Bazaar was organised and the mall was the first stop-off for the ‘Baby Bonanza’, an event organised in collaboration with MediaCorp Channel 8 held at all CMT’s malls, with over 1,000 parents turning up with their babies and toddlers.

November saw the opening of the Level 4 rooftop landscape plaza which is an exceptional new venue for events. Over 300 guests, including tenants, sponsors, media, record companies and staff, together with their families, attended a ‘Picnic under the Stars’ launch party. Later in the month, Tampines Mall sponsored and hosted the two-day ‘Spirit of the Enterprise’ event, organised by Temasek Secondary School, in which over 200 students from eight schools banded together in an attempt to pit their entrepreneurial skills against each other and to raise money for the Straits Times School Pocket Money Fund.

Another event saw over 1000 fans turning up to see Jolin Tsai at her first local autograph and ‘Meet the Fans’ session. That particular weekend saw a shopper traffic increase of over 10 percent compared to the previous year. More live radio broadcasts, autograph-signing sessions and band performances can be expected in 2005.