CapitaLand Integrated Commercial Trust - Annual Report 2021

CapitaCard The American Express® CapitaCard, CapitaLand’s co-brand credit card with American Express, registered healthy membership growth and monthly transactions. CapitaCard members get to earn up to 13X STAR$® at selected stores, equivalent to a 6.5% rebate in CapitaVoucher, as well as members- only promotions and events, gift redemptions and complimentary parking at CapitaLand malls. These have helped to drive shopper traffic to the malls and encouraged stronger in-store spending. Elevating Workspace Experience with CapitaStar@ Work CapitaStar@Work, a tenant experience mobile application and platform aims to deliver an elevated andmore rewarding user experience to theworkspace community across CICT properties with its refreshed branding. CapitaStar@Work’s utility and community features combined with the lifestyle content, deals and rewards from CapitaStar offer convenience and connectivity. Building on the strong momentum from the launch of the CapitaStar@Work, new and improved features continue to be added and refined to enhance user experience and convenience: TENANT ENGAGEMENT CapitaLand x WeChat Pay Virtual Engagement Event 21 October 2021 Retail Events • Fast, Secure and Contactless Access: CapitaStar@ Workplatformallowsworkspacetenants tomanage their access to our properties’ security turnstiles conveniently. Authenticated users can self-enroll for facial recognition through CapitaStar@Work for fast, secure and contactless access. Users can also generate a dynamic quick response (QR) code for access. Employees can invite visitors by sending a QR code to their guests via email or SMS, granting them direct access at the turnstiles. This feature has been successfully implemented at Capital Tower, Funan and CapitaSpring. Plans to roll out to more properties are in the pipeline. • Seamless Integration with Tenants’ Systems: CapitaStar@Work platform allows for ready integration to tenants’ access control and visitor management system, providing them a cost efficient and fast speed-to-market solution. • SafetyDeclarationFeature: The ‘SafetyDeclaration’ module allows users to declare their safety status with a click of a button. This GPS-based feature will enable our emergency management team to track real-time user safety declaration. Error-free reports with time stamps of the user’s declaration are generated for reviews and annual reporting. This will be progressively rolled out to more properties in 2022. CapitaLand has partnered WeChat over the past few years to deliver greater convenience to shoppers and build an improved customer experience through a holistic online-to-offline (O2O) approach. The aim is to bring higher traffic and sales to retailers by tapping on the spending power of WeChat Pay users. This collaboration has enabled CapitaLand to foster stronger connections and strengthened the O2O engagements with a large pool of WeChat users in Singapore and overseas through our official account, mini-program, channels, and spend campaigns. This virtual sharing session brought more value to our retail partners by sharing how brands can grow incremental traffic and sales through WeChat’s ecosystem, O2O marketing strategies, retail case studies, and our retail campaigns from December 2021 to March 2022. To date, 419 retailers from the 8 participating malls are part of this campaign. Annual Report 2021 147 Stakeholders and Communities