Q A What is CICT doing to attract shoppers to its malls? The retail scene is very dynamic and consumer preferences change quickly. We stay keenly on the pulse of the industry and actively curate the tenant mix to uniquely position each of our retail assets. At appropriate times, we will also implement AEIs to elevate the standing of the assets as the market evolves. Reimagining the retail experience Consistently, we evaluate and reimagine the shopping experience, introducing novel retail concepts and curated experiences to captivate and delight our customers. Spaces are reconfigured and designed to blend exhibition and retail offerings. Additionally, the typical retail space has evolved to incorporate tactile and sensory product experiences for shoppers, often incorporating online and offline options for omnichannel shopping. Wepartner retailers to improve theomnichannel shopping experience such as having the clickand-collect option that allows consumers to enjoy both the in-person experience and online convenience of shopping. Partnerships with tenants We proactively collaborate with our tenants to refresh and reposition their offerings and bring in new concepts, ensuring ongoing relevance. In addition, our extensive network of properties offers a ready avenue for retailers to expand in Singapore. We also partner tenants/retai lers on CapitaLand’s CapitaStar ecosystem, providing retailers an avenue for online presence and offer promotions. Reinventing the shopper experience Membership programmes promote distinct shopper experiences and foster brand loyalty. Some retailers have introduced differentiated shopper treatments such as memberships by invite-only and bespoke VIP experiences to their elite members to attract the shoppers to shop or visit the mall physically. For instance, the Raffles Prestige membership, an extension of CapitaStar, offers by-invite only membership with bespoke experiences and lifestyle rewards at Raffles City. On the digital front, the CapitaStar ecosystem, designed to enhance the shopper experience, continues to drive activities to retailers and our properties. This mobile application offers shoppers exclusive deals that allows them to earn points at participating merchants in our malls on the app. Furthermore, key partnerships with leading industry players, that offer payments integration such as DBS and points conversion arrangements such as Ascott Star Rewards and KrisFlyer Miles, encourage shoppers to spend within our ecosystemand build a strong loyalty programme. CICT has a strong track record of curating tenant mix and enhancing the overall shopping experience as seen from the recent completion of AEI at Raffles City Singapore. ANNUAL REPORT 2023 33 Overview Leadership Performance Framework Other Information
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