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young talents showcased their
performing arts, from singing to
jamming at the mall’s outdoor
civic plaza at Level 1.
Cosfest X’mas
In partnership with Cosfest Asia,
Bugis+ held the first ever Cosfest
X’mas in Singapore and shoppers
were wowed by the colourful
cosplayers appearing in the mall.
One of the highlights was the
appearance of Yuegene Fay, a
famous cosplayer from Thailand,
who mingled with the crowd.
BUKIT PANJANG PLAZA
Halloween Madness
Bukit Panjang Plaza hosted
its annual iconic Halloween
Madness event in October 2013.
In the mall’s Instant Win Lucky
Dip redemption programme,
shoppers won attractive gifts
and dining vouchers. They were
also challenged to a Psychic
Guessing Game by guessing
the number of props - pumpkins,
spiders and eyeballs – in the
display cubes. Three lucky
winners with the closest guesses
were entered into a lucky draw to
win iPad minis.
In the name of good fun, brave
souls flocked to the mall for a
hair-raising time. They came face
to face with ‘eerie’ characters and
the little ones were ‘spooked’ in
the Haunted House Hunt.
Christmas
The mall ushered in the festive
season with an exclusive
‘Mr Men & Little Miss Dillydale
Christmas Rock Concert’ cum
meet-and-greet session. A
special one-hour Royal Tea
Party was also arranged for 50
junior fans of Little Miss Princess
where they were treated like
royalty. Each guest was given
an individual photo-taking
opportunity with Little Miss
Princess and a goodie bag.
In conjunction with the show,
limited edition Mr Men &
Little Miss umbrellas were
given away as part of the mall’s
redemption programme.
CLARKE QUAY
Music Matters Live
at Clarke Quay
The annual Music Matters
Live was back for the third
year at Clarke Quay. The three
jam-packed nights featured
Australia’s Cub Scouts, French
award-winning power pop
outfit Pony Pony Run Run and
Singapore’s rock trio Electrico.
The main stage at the Central
Fountain Square hosted the
main acts, with ‘live’ broadcast
on YouTube. Other musical
gigs also took place at various
outlets such as China One,
Crazy Elephant, Fern & Kiwi,
The Forbidden City by Indochine
and Paulaner Wirtshaus.
fashion forward trends available
in Bugis Junction.
Star Struck
Bugis Junction continued to
host meet-and-greet sessions
with celebrities such as Karen
Mok, Aska Yang, Wei Li An, Zhang
Zhengyue and numerous Korean
boy bands.
X’mas Galore
During the festive season, Bugis
Junction offered a variety of
gifts for sale at its atrium for three
weeks. Shoppers were pampered
with offerings from Action City,
SK Jewellery, Gift a Name and
many others. Individual booths
were dressed up to complement
the mall’s Christmas decorations
to bring greater Christmas cheer
to shoppers.
BUGIS+
Singapore Street Festival
For the second consecutive year,
Bugis+ worked with Singapore
Street Festival to host the grand
finals of belly dancing and yo-yo
competitions. In addition, local
Marketing &
Promotions
Music Matters Live at Clarke Quay
Clarity
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CapitaMall Trust
Annual Report 2013
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