Page 99 - ar2013

Business
Review
PLAZA SINGAPURA
Celebrity Appearances
Plaza Singapura hosted
autograph sessions for popular
Mandopop singers such as Aaron
Yan, Liang Wen Yin and Anthony
Neely. International superstars
Andy Lau and Sammi Cheng from
the movie ‘Blind Detective’ also
made special appearances at
Plaza Singapura in June 2013
which created much excitement
among shoppers and movie fans.
Calvin Chen from the Taiwanese
boyband, Fahrenheit joined his
co-stars, K-Pop artistes Alexander
Lee Eusebio and Jae Liew to
promote their movie ’3 Peas in
a Pod‘ at Plaza Singapura in
November 2013.
CBeebies Live! You’re A Star
This Christmas
Plaza Singapura, in partnership
with BBC Worldwide brought
CBeebies Live! to the mall,
which marked its first
appearance in Asia with a
three-week long music-themed
extravaganza during the
December school holidays.
This was specially created for
the pre-schoolers. The eight
CBeebies characters, Zingzillas
and Teletubbies inhabited a
colourful and fun environment
which got the young and
young at heart dancing and
singing. Kids also participated
in hands-on workshops to
decorate their favourite stars.
RAFFLES CITY SINGAPORE
Thru The City In Style
Raffles City Singapore’s Spring/
Summer 2013 campaign kick-
started with its first ever fashion
bus, with models and talents
Celebrity appearances at Plaza Singapura
CBeebies Live! You’re A Star This Christmas at Plaza Singapura
ranging from local flavours to
international delights. Shoppers
were also rewarded with
STAR$ with a minimum spend
of S$30 at any of the food
and beverage outlets.
LOT ONE SHOPPERS’ MALL
Mother’s Day
Lot One Shoppers’ Mall gave
away 50 complimentary
makeover sessions worth S$50
with minimum S$120 spent.
The mall also partnered with
anchor tenant, BHG to host
the ‘Most Beautiful Mum’
contest. 12 contestants were
shortlisted for the grand finals
from the makeover event. The
winner was crowned based on
public votes. The event was
also complemented by BHG
promotions that offered a wide
range of gift ideas for mothers
as well as MediaCorp celebrities
and DJs appearances.
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