objective
The objective for Junction 8 is to continuously optimise its financial performance, strengthen its market position as the leading suburban mall in the central region of Singapore and to provide one of the best shopping experiences to its visitors.

MALL DESCRIPTION
Junction 8 is located in the densely populated residential area of Bishan. The mall is well-served by the Bishan MRT train station and the Bishan bus interchange. This prime suburban mall comprises two basement levels of car park space and five retail floors, including a basement level.

Junction 8 is positioned as a one-stop shopping, dining and entertainment destination catering largely to the middle-income families. The mall’s immediate catchment population are residents from the surrounding housing estates, office workers within the vicinity and students from nearby schools. Its excellent accessibility by public transport extends its reach beyond its immediate catchment area.

ASSET ENHANCEMENT INITIATIVES
Reconfiguration works on Basement 1, where a wider variety of dine-in and take-away food kiosks were created, were completed on schedule. The revamped Market Place now boasts 12 food kiosks selling popular local and Asian cuisine. Some of the new food kiosks include Sweet Talk, Sakae Pizza, Fei Siong, Bao Luo Wan Xiang, Mei Heong Yuen Dessert and WestLake Kong Ba Pau. Sales per sq ft at the revamped food kiosks registered an 87.0% increase post-upgrading.

To further enhance dining options available on Level 1, retail units occupied by Bossini and Man Studio were amalgamated to house the popular Wan Chai Hong Kong Tea Room. Sales per sq ft increased by almost 40.0% after conversion works. In addition, the basement storage spaces classified as GFA was transferred to Level 2 to enlarge the retail unit currently occupied by Adidas, so as to optimise space usage.

TENANCY MIX
In 2007, Junction 8 welcomed a number of trendy young fashion labels such as EDC, Outfitter Girls, and Joop. The mall also expanded its sports and lifestyle retail offerings with the introduction of brands such as Adidas, Nike and New Balance. It also welcomed first time stand-alone boutique, Lee Jeans and new to market apparel label, Factor. Other new additions include F&B operators Pizza Hut and Wan Chai Hong Kong Tea Room, as well as entertainment and service providers, Laser Flair and Sony Ericsson Service Centre.

Riding on their encouraging sales figures, G2000 Women, FOX Fashion and Esprit expanded the size of their retail units at the mall. This is in response to consumer demands for a larger range of products to be made available at their Junction 8 outlet. Moving in tandem with retail trends, Sony Style also retrofitted their outlet into a stylish and up-market electronics store to appeal to the growing group of female shoppers.

Tenants such as Goldlion, Giordano, Umeya, Purpur and The Bodyshop also revamped their shop fronts, while anchor tenant BHG department store undertook renovations on two levels so as to accommodate a wider selection of cosmetics and fashion labels.