The CapitaStar platform is the main omnichannel engagement platform for shoppers. As a lifestyle rewards programme, CapitaStar supports more than 3,000 retail tenants across participating CapitaLand retail & workspace properties and serves more than 1.35 million members in Singapore. CapitaStar members earn cashback rewards in the form of STAR$® when they snap and submit receipts of their spending across participating CapitaLand properties. In addition, the CapitaStar ecosystem powers CapitaLand’s omnichannel retail strategy with a suite of B2B, B2C and B2B2C digital solutions to drive and create sustainable value for retailers. Resilient Growth for CapitaStar In 2022, CapitaStar continues to exhibit resilient growth with a membership increase of 12% YoY to reach more than 1.35 million members. Notably, the platform powered more than S$1 billion of tenants' sales from CICT properties, an increase of 16% YoY. Forging Diverse Key Partnerships for Sustainable Growth CapitaStar continues to further its proposition as a leading lifestyle rewards programme by forming key ecosystem partnerships with industry leaders. (1) DBS Bank on a payments platform integration, allowing members to earn STAR$® without snapping and submitting receipts when they transact using DBS/POSB payment modes (2) ShopBack, to drive co-created omnichannel marketing campaigns and earning of instant STAR$® without snapping and submitting receipts (3) Co-branded American Express® CapitaCard as a payment partner to enable cardmembers to earn accelerated STAR$® and enjoy parking privileges for their in-mall spend at participating CapitaLand properties Other key strategic partnerships include points conversion arrangements with both UOB and KrisFlyer, allowing members to convert their UNI$ and KrisFlyer Miles to STAR$®, respectively, effectively allowing members to use partner points to funnel spend back to our platforms and properties. Wider Acceptance and Robust Sales for eCapitaVoucher In 2022, eCapitaVoucher registered strong growth with 29% YoY sales uplift, showcasing a wider market acceptance of eCapitaVoucher as an omnichannel digital wallet payment mode across our properties, further reinforcing our value proposition to retailers with contactless payment means. CapitaCard The American Express® CapitaCard, CapitaLand’s co-brand credit card with American Express®, registered healthy membership growth and monthly transactions. CapitaCard members can earn up to 16X STAR$® at selected merchants, equivalent to a 8% rebate in CapitaVoucher, as well as members-only promotions and events, gift redemptions and complimentary parking at participating CapitaLand malls. These have helped to drive shopper traffic to the malls and encouraged stronger in-store spending. Elevating Workspace Experience with CapitaStar@Work CapitaStar@Work, CapitaLand’s workspace experience mobile application and platform aims to deliver an elevated and more rewarding user experience to the workspace community across CICT properties through utility and community features combined with lifestyle content, deals and rewards powered by CapitaStar. Integrated Sustainability Report 2022 43
RkJQdWJsaXNoZXIy NTkwNzg=