Alignment of Tenancy Mix with Market Trends: We aim to generate the highest possible shopper traffic by ensuring a good mix of attractive and popular retail outlets in our malls. This helps to maximise the sales of our tenants, which in turn translates into improved rental income from tenants. When handphone penetration rates increased in Singapore, all three local telecommunication providers were brought into Tampines Mall to meet the needs of the shoppers. A Halal food court was also introduced at IMM Building to cater to the growing number of Muslim shoppers at the mall. Similarly, when we spotted a growing trend towards ‘lifestyle’ shopping, Funan The IT Mall was repositioned from its previous ‘IT’ focus through the introduction of more lifestyle tenants such as F&B outlets and a supermarket to embrace a larger pool of shoppers.

New Retail Concepts: We continually seek out new and exciting retail concepts to rejuvenate the malls. We have introduced to the portfolio new retailers with new concepts, which are generating fresh excitement and positive sales. These include restaurants such as Din Tai Fung (a famous Taiwanese dumpling restaurant) which previously had a presence only in the Orchard Road area, as well as nail spa concepts, open concept telecommunication shops, games arcade centres and a rooftop landscape plaza.

Enhancing Shoppers’ Experience: We strive to make the shoppers’ experience at our malls pleasant, comfortable, and exciting. Some of the initiatives undertaken to achieve this include the installation of travellators to improve connectivity between floors, fitting lift lobbies with plasma television sets, upgrading restroom facilities, installation of the electronic car park guidance system, and the creation of alfresco dining areas. Other initiatives include creating baby nursing rooms, children’s playground, and also a rooftop landscape plaza for shoppers to take a rest.

Innovations in Marketing and Promotion: We place strong emphasis on the marketing and promotion of our malls and developing customised and creative marketing plans for them to attract more shoppers and increase sales. Successful events held include the ‘Three-Hour Sale’, the three-week ‘Monstrous Sale’, the ‘Most Beautiful Mum & Grandma’ competition and the ‘Baby Bonanza’.

Attractive Shop Fronts and Visual Merchandising: We continue to be at the forefront of innovation in developing programmes and initiatives in support of our retailers and shoppers. Our group tenancy design and coordination team works closely with our tenants to improve their shop fronts and visual merchandising, thus positively complementing our leasing initiatives.

“I would like to compliment the Management on the new look and transformation of IMM Building. You have made great improvements to enhance the shopping experience. My family loves shopping there every weekend. Well done! You certainly have brightened the shopping experience in the west.”

Frequent shopper at IMM Building