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Innovation and Creativity: We strive to stay ahead of consumer trends by constantly reinventing the retail experience to generate continuous growth.

We are able to see possibilities beyond the ordinary. By identifying new ways in which we can attract and retain customers, and exploring different ways of developing our spaces, we strive to enrich the retail environment and maximise the attractiveness of our malls to shoppers, retailers – and ultimately investors.

 

Asset Enhancements: We have demonstrated that deliberate asset planning can enhance the value of Net Lettable Area (NLA) at the malls to further propel growth. Our innovative track record of increasing yield and productivity of our retail space includes the following:

1. Decantation
We identify lower yielding spaces and transform them into higher yielding spaces. At Junction 8, approximately 50,000 sq ft of NLA was decanted to create additional retail spaces.

2. Reconfiguration
We constantly seek to maximise returns through reconfiguring retail spaces to achieve higher productivity. This includes sub-division of bigger retail units into a number of smaller retail units, maximising the use of common areas, such as the introduction of kiosks along bridge space, and converting equipment areas into leasable space.

 

 

3. Upgrading of Amenities to Complement Leasing Efforts
We recognise the importance of meeting the needs of shoppers and tenants as they determine our success. Setting design guidelines and standards for shop front designs, creating better shopper circulation, upgrading restroom areas and integrating play and rest areas within the mall’s compounds, are all part of our efforts to cater to the needs of our shoppers and tenants. These initiatives provide more reasons for shoppers to shop at our malls and hence increase the attractiveness of our malls to existing and potential tenants.

“Apart from the malls being very well managed, the Management is also very pro-active in acting on tenants’ feedback. I must add that shopper traffic has improved, especially after the upgrading.”

Mr Loo Leong Thye, Chief Executive, Challenger Technologies Limited

 
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