Tenancy Mix
Tenant mix was further diversified during the year with new tenants such as Kiddy Palace, Ness, Valentino Rudy, Swensen’s, Thai Express and Café Cartel. A new Teen Zone and an all-new rooftop plaza on Level 3 were created to attract more teenagers and young adults. The mall is now synonymous with the younger crowd as a ‘happening’ place for celebrity appearances.

Advertising & Promotions
In spite of the major works ongoing for most of 2004, aggressive thematic promotions and artistes’ appearances brought excitement to the shoppers at Junction 8. The iconic ‘Most Beautiful Mum and Grandma’ contest this year reached out to the whole of Singapore with the introduction of zonal categorisation.

In December, a promotional event was introduced to educate shoppers on the new look and orientation of Junction 8 after the ‘makeover’. With a three-week ‘Monstrous Sale’ and late-night shopping to end the year, about 11 percent more shoppers patronised the mall as compared to December 2003.

2005 marks a fresh beginning for the revamped Junction 8. New ideas and innovative concepts will be injected to the iconic events, and shoppers can also look forward to the return of family favourites, ‘Community Sunday’ and ‘Entrepreneur Market’. Together with larger-scale festive promotions, Junction 8 will continue to be one of the top shopping destinations for people from all walks of life.