Funan The IT Mall is a specialised mall offering a wide range of IT and electronic products as well as a suite of complementary F&B and lifestyle products. Its location within the Central Business District coupled with a unique mix of retail offerings make it one of the nation’s premier destinations for IT and electronic products, attracting shoppers from all over Singapore including tourists.

It has three basement car park levels, a food court at Basement 1 and six retail storeys. It used to attract primarily professionals, managers, executives and business people. Since more lifestyle retail trades have been introduced to Funan The IT Mall, it is now seeing more shoppers who are increasingly attracted by the wide and genuine product range and retail offerings. This, coupled with innovative promotions and events, resulted in Funan The IT Mall welcoming over 8.0 million shoppers in the financial year ended 31 December 2004, representing a significant increase over the 5.6 million shoppers in the financial year ended 31 December 2003.

Asset Enhancements
2004 saw the completion of the refurbishment of the annex block fronting North Bridge Road. The full-glass façade offers a refreshing look to Funan The IT Mall, giving tenants more prominence as well as providing shoppers with an alternative and more direct access from the street level to the upper levels of the mall and capturing higher pedestrian flow along North Bridge Road. Funan The IT Mall also became the first mall in Singapore to provide free ‘WIFI’ hotspot access to shoppers. This has enhanced convenience to shoppers and reinforced its position as a digital lifestyle mall.

To expand retail floor space, we also introduced open concept kiosk-type tenants, namely Digital Asia, SingTel IDEAS and MC2, along the bridge space which also enliven the shopping experience within the mall.

There are further plans in 2005 to improve the retail offerings as well as shoppers’ experience in Funan The IT Mall. To extend its retail offering to attract the young and IT savvy crowd, Funan The IT Mall plans to introduce a new thematic zone on Level 5 with a focus on digital and electronic devices, including gaming devices and products, MP3 players and other Do-it-Yourself accessories. In addition, accessibility from the car parks to the mall will be improved by introducing continuous connectivity via escalators up to the lift lobby at Level 1.

continue ...