CapitaLand Integrated Commercial Trust - Annual Report 2021

CapitaStar Members 1.2 MILLION 4.2 Monthly Traffic MILLION Approximately Onboarded 600 BRANDS More than ECAPITAMALL AND CAPITA3EATS 2021 PERFORMANCE The CapitaStar platform is the main digital enabler of CapitaLand’s holistic retail ecosystem – offering a one-stop solution for our retailers to unlock new business potential and synergies through our suite of B2B, B2C and B2B2C solutions. CapitaStar exists today as a dynamic omnichannel shopping and lifestyle rewards platform, where shoppers earn cashback in the form of STAR$® when they dine and shop across CapitaLand retail and workspace properties and online at eCapitaMall and Capita3Eats. Strong Growth For CapitaStar CapitaStar registered strong growth in 2021 in terms of loyalty membership and gross turnover (GTO). CapitaStar saw a 12% increase year-on-year to a significant base of more than 1.2 million members; as well as a 29% uplift in GTO captured via the CapitaStar app. The growth in membership is largely attributed to key campaigns such as the launch of the CapitaStar Referral Program in July 2021 and CapitaStar’s 10th Anniversary Campaign in October LEVERAGING CAPITALAND’S CAPITASTAR ECOSYSTEM 2021, tapping on current CapitaStar members as organic leads to drive further membership growth. Forging Diverse Key Partnerships for Sustainable Growth To further our proposition as a leading lifestyle rewards platform, CapitaStar formed key ecosystem partnerships with industry leaders. Our strategic partnership with DBS allows for CapitaStar members to earn instant cashback (via STAR$®) without having to snap receipts across CapitaLand malls when they link their CapitaStar and DBS PayLah! accounts. This partnership has seen tremendous traction with transactions made with DBS/POSB payment modes increased by twofold in 2021 versus 2020. Additionally, CapitaStar has also partnered both UOB and KrisFlyer on flexible points conversion programs where members can convert their UNI$ and KrisFlyer Miles to STAR$® respectively, effectively allowing members to use partner points to funnel Uplift in Y-O-Y Gross Merchandise Value (GMV) 178% Earn cashback via STAR$ ® on shopping & dining across CapitaLand Retail & Workspace properties Gift and pay eCapitaVouchers accepted in > 2,800 stores across participating CapitaLand Retail & Workspace properties Powering omnichannel retail to drive sales uplift Redeem exclusive rewards and perks with STAR$ ® Elevating workspace experiences with CapitaStar@work Accelerate STAR$ ® with our partners – American Express ® , DBS and more! Strengthening our Retail & Workspace Ecosystem through Phygital Engagements Annual Report 2021 145 Stakeholders and Communities