CapitaLand Integrated Commercial Trust - Annual Report 2021
Initiatives Stakeholders Objective Met Retail Events Portfolio-wide 1) Spend and Win Big 2) CNY Festive Carnival with Lego 3) Spring to Joy AR Virtual Lion Dance 4) Fashion Friday 5) Super Shop-Tacular Checkouts 6) A Jolly Molly Christmas with CapitaLand x POP Mart Mall-centric Promotions 37 events CapitaStar Shoppertainment (virtual) Office Events Tenants’ Treats National Day ‘Guess the Song’ Contest Tabao Thursday Webinar Series Brown Bag Webinars Community Events Let’s Get Down To Earth #GivingAsOne #FriendsofPS KitchenAid Workshop with Chef Shen Tan Hands on Klay Workshop Sustainability Interpreted National Library Board - LAB25 Experiential Activations X CapitaLand ThisConnect: What Am I, If I Am Not Exhibition J.Walkers + Virtual Walk 2021 Health Promotion Board – Healthy Workplace Ecosystem Note: Marketing activities relating to shopping malls and office spaces, such as advertisements and promotions (A&P), are generally guided by external A&P consultants, and are in compliance with local marketing requirements as stipulated by CapitaLand. Shoppers Tenants Employees Suppliers Community Raising Awareness & Sharing Knowledge Environment Health and Safety Health & Wellness Volunteerism and Charity Enhancing Customer Experience STAKEHOLDER ENGAGEMENT PROGRAMMES CICT actively engages with the stakeholders and communities across the retail and office properties through programmes and activities. These activities range from knowledge sharing sessions on health and well-being to events for charitable causes. Adhering to the safe management measures, we held a wide variety of events for our retail and office communities in the most responsible and safe manner. CapitaLand Integrated Commercial Trust 144 Stakeholders and Communities
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