In second half of 2014, JCube reconfigured Level 2 to create J.Avenue – a trendy cluster of 85 retail
shops offering chic and affordable merchandise and featuring a street shopping ambience. This will
enhance its position as a leisure and entertainment focused mall. The retail concepts at J.Avenue will
be refreshed throughout the year so that shoppers will continue to discover something new every
season. In addition, part of Basement 1 had also been reconfigured to increase the number of kiosks
to provide more F&B options.
Bukit Panjang Plaza commenced its AEI in September 2014. A new two-storey F&B block was created
on Level 2, where the existing roof garden is located. The roof garden will be relocated to Level 4 next
to the public library and a new childcare centre, to create a new community and recreational zone.
The mall will also be rejuvenated through upgrading of the existing escalators, replacement of
skylight and rejuvenation of the main entrance.
We have also fully completed the AEI works at Bugis Junction in September 2014. This involved
revision of the lease lines at Basement 1 to improve line-of-sight to and from the escalators of the
Bugis MRT Station, recovery of anchor space to convert into new specialty shops and straightening
of corridors at levels 2 and 3 to improve visibility. The mall now boasts a wider selection of
merchandise and an enhanced shopping experience.
In the fourth quarter of 2014, an additional space for a childcare centre was created using the
community/sports facilities scheme at Sembawang Shopping Centre. With the opening of the new
childcare centre in January 2015, the mall’s positioning as a family mall was further strengthened. In
addition, reconfiguration works at Block A in Clarke Quay to introduce new F&B and entertainment
concepts are underway. This will reinforce Clarke Quay’s attractiveness as a vibrant place to visit.
Operations Review
68 | CapitaMall Trust Annual Report 2014
