100
CapitaLand Mall Trust
Annual Report 2015
PLAZA SINGAPURA
PS BabyStar
Back for its third edition, Plaza Singapura held its
PS BabyStar event during the March school holidays
looking for babies aged six to 18 months with the
loveliest and sweetest smiles. The event attracted
more than 700 par ticipants and the winner of
PS BabyStar 2015 was featured on the cover of Mother
& Baby magazine. An instagram contest was also held
for families to submit their Best Loving Family Portrait.
Dinosaurize Me
During the June school holidays, Plaza Singapura
and the Singapore Science Centre jointly organised
the ‘Science in the Mall’ programme where shoppers
had the opportunity to get up close with the colossal,
life-size Argentinosaurus exhibit, which measures
approximately 37 metres long and seven metres tall.
Families and children were also engaged in multi-
sensory activities, such as Dino Stop-Motion Animation,
dinosaur-themed craft workshops, weekend science
shows and an exploratory digging pit for kids to enter
and uncover hidden dinosaur fossils.
Flavours of the World
Plaza Singapura held its second annual live gourmet
event from 28 July to 9 August 2015, in partnership
with Cold Storage, which attracted hundreds of foodies
and wine connoisseurs. The epicurean event brought
together unique flavours from around the world,
with its wide array of oyster bars, exquisite meat
carving stations, an extensive selection of beers,
ciders and wines, as well as the exclusive launch of
new-to-market snacks.
RAFFLES CITY SINGAPORE
Spring Awakens
Spring Summer 2015 hottest styles and prints were
brought to life to shoppers at Raffles City Singapore
with nine runway shows choreographed by renowned
show producer, Jerome Awasthi. The runway shows
were set to the theme of fantasy with 3D life-size
blooms lining the runway to drum up interest in the
latest fashion collection. Many fashion power houses
participated in this event.
A Magical Grandeur
Raffles City Singapore transformed Christmas in
the mall to a wonderland of tales, anchored by its
iconic 19-metre Christmas tree. The Christmas tree
came with a built-in tree house and recess cave that
glowed with multi-coloured lights at night. It offered
multiple photo opportunities such as under the
giant mushroom, or a pose inside the cave with the
butterflies. Raffles City Singapore also brought in the
Angelina Ballerina live show.
SEMBAWANG SHOPPING CENTRE
Brickmania
Shoppers were treated to an exhibition of impressive
LEGO
®
builds of superheroes and villains, as well as
activities such as building competition and a treasure
hunt at Sembawang Shopping Centre in June 2015.
They were also able to bring home their very own
LEGO
®
superhero figurine with a minimum spend of
S$80. Shoppers and LEGO
®
enthusiasts were able to
get their hands on rare and limited edition LEGO
®
sets
at the Brick Bazaar.
Marketing & Promotions
Dinosaurize Me at Plaza Singapura
