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CapitaLand Mall Trust
Annual Report 2015
Marketing & Promotions
In addition to our loyalty programmes and digital
innovations, we also organised por t folio-wide
campaigns such as:
CapitaLand Malls Dream Draw
From January to December 2015, shoppers who spent
at participating CMT’s and CapitaLand’s malls stood
a chance to win grand prizes worth over S$400,000.
The grand prizes were a luxury vacation for four
on first class flights and five-star accommodation
to any of the four continents of North America,
South America, Europe or Africa; a Volvo XC60 SUV
and a one kilogramme investment grade gold bar.
Every month, 16 shoppers walked away with S$500
CapitaVoucher each.
50% Fashion Cashback
CAPITASTAR members who spent a minimum of S$60
at any of over 500 participating fashion stores from
14 to 16 October 2015 across participating CMT’s and
CapitaLand’s malls enjoyed 50% cashback in the form
of CapitaVoucher. This three-day campaign drove an
increase in the volume of transactions and average
spend at the fashion stores.
MALL-CENTRIC ACTIVITIES
Each mall also created a series of memorable and
unique experiences that further built up shoppers’
loyalty to our malls in 2015.
BEDOK MALL
Be Beautiful Korean Fair
Bedok Mall held its inaugural Korean Fair in
partnership with tenants where shoppers tasted the
best of Korean local snacks and enjoyed special
deals on Korean products. Held in conjunction with
the fair, children between ages four and 10 were
given an opportunity to strut their bold K-pop fashion
and perform their talents in the Little K-pop Star
Search stage event. To complete the Korean cultural
experience, shoppers tried their hands at kimchi and
taeguk fan making as well as took photos in a Korean
hanbok.
Christmas Sparkle MR. MEN
™
LITTLE MISS
™
In celebration of Christmas, Bedok Mall brought in
well-loved characters from Mr. Men and Little Miss in
a brand new show featuring Little Miss Hug. This was
the first character show held in Bedok Mall since it
opened. In addition to meet-and-greet opportunities
with the characters, children also participated in
Christmas workshops to decorate sunglasses and
apply glitter tattoo.
Be Beautiful Korean Fair at Bedok Mall
Grand prize winners of CapitaLand Malls Dream Draw
with Teresa Teow, Head, Retail Management, Singapore
(second from right)
