IMM BUILDING
I’MM In It To Win It
IMM Building held its first ‘Just Bid It!’ auction and ‘IMM Outlet Mall Shopping Challenge’ at the mall.
Shoppers bid for items such as an OSIM uDivine App massage chair (worth S$6,888) with auction
coupons redeemable with a minimum spend. Over 400 shoppers attended the ‘Just Bid It!’ auction
and over S$20,000 worth of items were auctioned away. In addition, nine teams were selected
through a lucky draw and took part in the ‘IMM Outlet Mall Shopping Challenge’. Each team of two
shoppers was given S$600 to spend at the outlet stores to style themselves according to the fashion
theme within 60 minutes.
Weekday@West (w@w) Privilege Programmme
IMM Building, JCube and Westgate jointly launched a privilege programme which offered shopping
and dining deals for the working population on weekdays. Shoppers simply flash their CAPITASTAR
e-Card at the participating stores to enjoy the privileges.
The WOW! West Match & Win Contest
IMM Building, JCube and Westgate joined forces to launch a 10-week promotional campaign – ‘The
WOW! West Match & Win Contest’. A total of S$250,000 worth of attractive prizes, including
CapitaVouchers and a Mazda 3 sedan car, were given away. Shoppers with the eligible combination
were invited to the finale event held at JCube on 1 November 2014, where they competed in a series
of challenges for the grand prize.
LOT ONE SHOPPERS’ MALL
SG Let’s Celebrate!
In celebration of Singapore’s 49th birthday, Lot One Shoppers’ Mall collaborated with Singapore
Discovery Centre to present the ‘Live, Laugh & Love still SHIOK to be Singaporean!’ exhibition held
in July 2014. The exhibition featured different aspects of a Singaporean’s life in a light-hearted
manner. Some of the interactive activities for shoppers included designing their very own tote bag,
taking a ‘selfie’ with the So Singaporean cartoon characters and receiving on-the-spot caricature
drawings of themselves by local cartoonist Terence Ho. In addition, Lot One Shoppers’ Mall hosted
‘Project Re: Relive. Recapture. Remember’ photo contest and exhibition at its roof garden. Organised
by Choa Chu Kang Youth Executive Committee, shoppers were invited to take a trip down memory
lane and relive fond childhood memories through traditional games.
Light Up Your Life
In celebration of the Mid-Autumn Festival, shoppers at Lot One Shoppers’ Mall were treated to an
enjoyable night with an outdoor screening of the award-winning local movie ‘Ilo Ilo’. The mall also
organised a contest where the top three winners with the best decorated handmade lanterns were
rewarded with meal vouchers.
A Taste Of Health
Lot One Shoppers’ Mall, in partnership with MediaCorp i-Weekly Magazine and Health Promotion
Board, presented a fun and fitness event hosted by MediaCorp LOVE 97.2FM DJ Violet Fen Ying. This
event was held in conjunction with the mall’s ‘Simply Delicious’ promotion in October 2014. Held at
the Level 5 Roof Garden, event attendees enjoyed a cooking demonstration by celebrity chef William
Ang and participated in a mega zumba workout session with MediaCorp artiste Felicia Chin.
Marketing & Promotions
88 | CapitaMall Trust Annual Report 2014
