PLAZA SINGAPURA
PS 40 Shaping our Memories
During the June school holidays, Plaza Singapura unveiled a unique three-week carnival themed ‘PS
40: Shaping Our Memories’ to commemorate 40 years of evolution. The carnival rekindled many
Singaporeans’ childhood memories with school games, toys and snacks of yesteryears. The first 400
shoppers who completed 10 game booths walked away with a collection of games from the 1970s
and 1980s. Weekend appearances by iconic characters such as Care Bears, Strawberry Shortcake
and Dinosaur Train added panache to the extravaganza.
Celebrity Appearance – Ha Ji-won
South Korean actress Ha Ji-won held her first Singapore meet-and-greet session in Plaza Singapura
in September 2014 for her Korean drama, Empress Ki. The event was complemented by Cold
Storage’s Korean food fair. Programme highlights included a Korean drum performance, a bibimbap
cooking workshop and a taekwondo demonstration. His Excellency Suh Chung-ha, the Ambassador
of the Republic of Korea to Singapore, graced the event.
Flavours of the World
Plaza Singapura partnered Cold Storage to delight shoppers with an inaugural epicurean event
which brought together unique flavours from around the world, in celebration of the mall’s 40th
anniversary. This was the first time Cold Storage held a gourmet event within a shopping mall. This
event attracted many food-lovers and wine connoisseurs with its wide array of meat carving stations,
beers, wines and jazz entertainment.
Countdown to a spectacular 40th Christmas with Plaza Singapura
Plaza Singapura ushered in Christmas with CBeebies stars on stage, including the first-ever stage
appearance of counting superhero – Super Numtum – and the world famous Teletubbies, who sang
and danced to toe-tapping numbers. Children’s arts and crafts superstar Mister Maker also made a
surprise appearance through a special television link. Children were entertained and inspired by the
creative CBeebies arts and crafts workshops.
RAFFLES CITY SINGAPORE
Assembled for Style
In conjunction with the Singapore Grand Prix, Raffles City Singapore organised a series of exciting
Formula One activities. Shoppers shopped at the pop-up Grand Prix store for a wide selection of
official F1 and Singapore GP race collectibles and engaged in a series of events. A lucky few
shoppers won tickets to watch the race.
Santa’s Magical Toyshop Live Show
To celebrate Christmas, Raffles City Singapore organised a list of fun-filled activities featuring Santa
Claus. The mall also staged ‘Santa’s Magical Toyshop Live Show’ with well-loved characters such as
Rudolph the red-nosed reindeer, Ella the ballerina, Troy the toy soldier and Frostette the snow-girl.
Marketing & Promotions
90 | CapitaMall Trust Annual Report 2014
