Art & Craft Bazaar
Tampines Mall held its inaugural Art & Craft Bazaar during the Hari Raya Puasa weekend in 2014 with
over 30 stalls, offering a wide variety of unique products including handmade crafts, gifts and
accessories, and decorative plants. By day, the area was abuzz with selling activities and by night,
the mood was transformed with ambient lighting, which created a night street feel.
Peter Pan, The Never Ending Story
Tampines Mall and Junction 8, in partnership with Resorts World Sentosa, brought the cast of ‘Peter
Pan, The Never Ending Story’, to the mall for a meet-and-greet session in November 2014.
Characters such as Peter Pan, Wendy, Tinkerbell and Captain Hook sang their hit songs, as well as
interacted and took photos with shoppers. The top 50 CAPITASTAR spenders at Tampines Mall were
each rewarded with a pair of tickets to ‘Peter Pan, The Never Ending Story’.
WESTGATE
Great Singapore Sale – Greatness Flows at Westgate
In conjunction with the Great Singapore Sale, a series of art and digital exhibits was installed for
shoppers’ appreciation and interaction. These included an innovative sure-win digital game kiosk
that rewarded shoppers with STAR$
®
and attractive prizes, as well as an art and fashion exhibition
– a visual merchandising competition co-organised with Raffles Merchandising Institution. Shoppers
voted for their favourite display and stood to win S$200 worth of shopping vouchers. In addition,
creative optical illusion trick art pieces were also installed for shoppers to take interesting photos.
Christmas Under A Big Top
In celebration of Westgate’s first anniversary, a series of exciting circus performances was staged
during the year-end holiday season. Shoppers enjoyed the gravity-defying stunts and graceful poise
of professional Australian circus performers.
Marketing & Promotions
92 | CapitaMall Trust Annual Report 2014
