CapitaMall Trust - Annual Report 2014 - page 93

RIVERVALE MALL
Malay Kampung Fun
During Hari Raya weekends, Rivervale Mall brought nostalgic games and treats to delight and
entertain shoppers. Game stations such as Strike-Off-A-Marble, Ring Toss and Five Stones were
introduced to children while adults revisited the fun they had in their younger days. Shoppers
redeemed nostalgic treats such as potong ice-cream and kacang puteh when they spent at the mall.
SEMBAWANG SHOPPING CENTRE
School’s Out! Fun Fest
Following the success of the first enrichment fair in 2013, Sembawang Shopping Centre held its
second ‘School’s Out! Fun Fest’ during the March school holidays. Participating tenants showcased
their programmes at the fair and rewarded shoppers who signed up with special rates and freebies.
In addition, there was a meet-and-greet session with characters from the popular Nickelodeon
children’s programme, ‘Ni Hao, Kai Lan’ and many other exciting activities such as magic shows,
music performances and workshops.
Frozen Carnival
Sembawang Shopping Centre brought the world of Disney’s blockbuster animation ‘Frozen’ into the
mall during the June school holidays. As part of the event, a singing competition was held where
children competed against each other in a ‘Frozen’ soundtrack sing-off. Children were treated to a
mini ‘Frozen’ carnival with activities such as face painting, glitter body art and crafting workshops
from ‘Re-creating Olaf’ to tiara making.
14 Days of Fun and Prizes when you shop
In September 2014, Sembawang Shopping Centre organised a Bingo game where eligible shoppers
redeemed a seven-piece cookware set. These shoppers stood a chance to win S$800 worth of
CapitaVouchers. An auction was also held where shoppers bid for a variety of items at heavily
discounted prices.
TAMPINES MALL
Spring Kyushu Fair
The popular Kyushu Fair returned to the mall for the fifth consecutive year. Organised in partnership
with Isetan, this iconic event offered Kyushu’s major agricultural products such as Sugi Yohoen
(Japanese honey), Umebiyori Taimatsu (pickled plum), Kikuya (fresh roll cake and pudding roll),
Imodarake (steamed sweet potato) and Aji No Kuraya – ‘Fuka Fuka’ (steamed brown sugar cake).
Summer Hokkaido Fair
Another of Tampines Mall’s iconic events that celebrated its ninth anniversary was the Summer
Hokkaido Fair. Jointly organised with Isetan, it offered shoppers an exciting array of Hokkaido
delicacies such as Minoya ramen from Otaru Takuyo (pan-fried fish cake), Shinori (Hakodate souffle)
and Andes R (Hokkaido milk cookie).
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