JUNCTION 8
Funtastic March School Holidays
Junction 8 held its first LEGO bricks thematic event during the school holidays in March 2014. With
a minimum spend of S$60, shoppers redeemed a kit containing LEGO bricks and an instruction
manual to create exclusive builds for the children. Exclusive contests ‘Wacky Racers’ and
‘Skyscraper Challenge’ offered attractive LEGO sets to be won. To encourage creativity, the event
provided shoppers with an avenue for free play using LEGO bricks.
Monster High
In 2014, Monster High and its cool, creepy ghouls arrived at Junction 8 to celebrate the June school
holidays with our young shoppers. Families were treated to performances of Monster High’s hip and
funky dance moves right out of the animation. There were themed workshops and a colouring activity,
‘Color it Scary’, where children created their own freaky versions of Monster High characters. A photo
booth with creepy props was available for children to dress up and take snapshots of themselves.
Tales of Christmas Wonder with My Little Pony
The mall ushered in the festive season with a Christmas lucky draw and an exclusive My Little Pony
Christmas show over two weekends in November 2014. With cheerful songs and dances, the ponies
brightened up the mall with children singing and dancing along. Children participated in My Little
Pony themed workshops where they created My Little Pony sand art, photo frames, rainbow loom
bands and foam figures.
JCUBE
Scream Fest – Asian Horror Maze
JCube held its first ever Halloween event and it started with zombie flash mobs at Orchard Road and
Jurong East Central. A haunted maze was also set up within J.Avenue where shoppers walked
through a 10-minute maze with a minimum spend of S$30, with spooky characters welcoming them
at every corner. A teaser YouTube video starring local blogger Xavier Ong garnered over 10,000
views.
Celebrate Christmas & New Year@The Rink and Foam Party On Ice
JCube kick-started the year-end festivities with the debut appearance of JR, The Rink’s very own
polar bear mascot. The debut of JR was warmly welcomed by The Rink’s patrons who relished the
chance to boogie and snap ‘wefies’ with JR on ice. The Rink’s patrons participated in Singapore’s first
foam party on ice held on the eves of Christmas and New Year, where they enjoyed random bursts
of snow foam while jiving to upbeat dance music.
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