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One of Singapores leading suburban malls located
in the high-density residential area of Tampines regional town in
the east, Tampines Mall sees over 50,000 shoppers passing through
its doors on an average day. Its varied mix of tenants and strategic
location make this shopping paradise a draw for shoppers from all
over.
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Tampines Mall is one of Singapores leading
suburban shopping centres. It is located in the high-density
residential area of Tampines, a regional town in the
east of Singapore. The shopping centre is positioned
for the middle-income and family-oriented segment of
the retail market, targeting consumers residing and
working in the eastern region of Singapore.
Tampines Mall is a prime suburban mall which
incorporates two basement levels of car parking space
and five levels of retail space including basement 1.
It is ideally situated adjacent to the Tampines MRT
station and bus interchange, which generates a high
volume of shopper traffic. The shopping centre has more
than 700,000 people residing in its main catchment area,
which accounts for approximately 75 percent of its customer
base. |
The objective for Tampines Mall is to optimise
financial performance, strengthen market positioning as the
leading suburban mall in the east and north-eastern regions,
and continuously enhance customers shopping experience.
The new shops and food &
beverage outlets with an alfresco dining area on level
1 marks the completion of Phase 1 of the asset enhancement
works at Tampines Mall. With the intent to strengthen
the retail mix at Tampines Mall, many new lifestyle
tenants, including popular names in the food & beverage
trade, have been introduced over the past few months
to complete the retail offering. This includes Ya Kun,
Lao Yu Tiao, Caf Cartel, Starbucks Coffee, Burger King,
Samuel & Kevin and Chew Cheong Watch Centre. Phase
1 of the asset enhancement works was completed ahead
of schedule and all new tenants have commenced operations
since December 2003.
Phase 2 of the asset enhancement works which
will commence in the second half of 2004 will include
new travellators from basement 3 to basement 1 to provide
better accessibility to and from the carparks. A new
outdoor plaza on level 4, complete with a childrens
playground and landscape gardens is also in the pipeline.
As the promotional spaces at Tampines Mall are always
in demand, we believe that the outdoor plaza on level
4 will offer our partners an additional space for more
promotional activities as well as provide an area for
families to take a break from the hustle and bustle
of shopping. |
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Café Cartel at the all-new alfresco dining corridor |
In addition to the many shows and promotions in
2003, Tampines Mall placed free press advertisements for tenants
on their Mothers Day offers which increased sales and traffic
by up to 60 percent at tenants outlets. The 3-Hour Madness
Sale also saw greater tenant participation, brought an additional
15 percent of shopper traffic and tripled the sales turnover
for some tenants. This iconic sale event will grow in strength
in 2004 and the mall will also help communicate tenants offers
during the festive occasions and combine advertising efforts
with the other malls managed by CapitaLand for greater prominence.
With the opening of the new outdoor plaza in 2004, tenants
can look forward to even more activities which will attract
more shoppers.
Our team at Tampines Mall
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